We’re Futurify, a Canada-based digital-transformation firm with a 60-person engineering hub in Vietnam. Our three B2B SaaS products—ProcessIQ (workflow mining), Skuflo (inventory forecasting), and SR&ED AI (tax-credit automation)—serve North-American mid-market companies. You’ll be our first Vietnam-based marketing hire, dedicated to turning technical breakthroughs into qualified pipeline every sprint.

What you’ll own (≈ 70 % of your time)

Demand Generation:

• Plan, launch, and optimize LinkedIn Ads, cold email sequences, and paid search campaigns targeting B2B decision-makers.
• Ensure campaigns consistently meet or exceed monthly MQL/SQL targets.

Conversion Content:

• Write and edit landing pages, one-pagers, and customer success stories in clear, persuasive, executive-level English.
• Brief and collaborate with freelancers on visual and video content production.

Growth Experimentation:

• Run A/B tests on messaging, audiences, and offers to improve performance.
• Analyze and report weekly insights on key metrics like CAC, CTR, conversion rates, and payback periods.

Marketing Operations:

• Maintain and improve HubSpot: lead lists, scoring rules, email workflows, and attribution dashboards.

What you’ll support (≈ 30 %)

• Align weekly with the Canada-based Sales team to refine ICP, buyer personas, and messaging.
• Collect and share real customer feedback with Product Managers to influence roadmap direction.
• Support local employer branding initiatives by collaborating with Vietnam HR on tech community events and meetups.

Six-month outcomes

• Lead volume – Double qualified inbound leads per product line (baseline = 20/month total).
• Efficiency – Achieve ≤ CA $1 000 blended CPL across the U.S. & Canada.
• Enablement – Build a content library that sales uses in 70 % of live deals.
• Visibility – Roll out a real-time funnel dashboard used in bi-weekly leadership reviews.

‍

• 3–6 years in B2B SaaS or tech-services marketing with clear lead-gen wins.
• Hands-on mastery of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, basic SEO
• English copywriting that turns dev jargon into CXO value props.
• Data mindset: comfortable with funnel math and statistical significance.

Nice-to-haves

• Experience marketing AI, automation, or process-mining solutions.
• Familiarity with the Shopify ecosystem or Canadian B2B landscape.
•  Basic design or video-editing chops (Canva, Adobe, or similar).

• Competitive salary and performance-based bonuses
• Remote-first culture with coworking stipend in HCMC or Hanoi
• Annual strategy week in Toronto.
• Professional-development budget for courses or conferences.
• All members are encouraged to raise their own ideas to grow.
• Full salary during the probation period
• 13th month salary
• Annual Salary Review
• Premium Healthcare Insurance
• Annual Health Checks
• Annual company trip
• Be rewarded for achievements that more than expected
• Paid time off: 18 days per year